Life with dogs. Made beautiful.

Welcome to LA FURMILIA. We are a South African dog accessories brand, with a love for classic designs and a penchant for playful touches. Our gear is crafted for comfort and durability, right here in South Africa. Inspired by the happy-go-lucky natures of dogs, our accessories feature light-hearted and whimsical designs that will make your dog look cuter than ever.

Shop Winter
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Shop Oopsie Daisy

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Make it Forever.

Keep your ride or die close with a pendant as timeless as your bond.

SHOP THE PENDANT

Making Tails Wag since 2020

  • ⭐⭐⭐⭐⭐

    LOVE LOVE LOVE IT . Getting so many compliments when he has it on. Thank you very much ♥️
    - Tania D

    Beach Vibes only walk set 

  • ⭐⭐⭐⭐⭐

    I just love these ID tags - my dogs and cats have been irritated with their traditional dangly tags, so these are more comfortable for them in every way. Thank you for making such a great product!

    - Marion M

    Silent slide-on pet ID tag 

  • ⭐⭐⭐⭐⭐

    Thank you for such a great product, so beautifully packaged, and delivery. I have just bought a jersey and will continue to purchase all my doggie needs from you. Such a pleasure dealing with Furmilia!
    - Alessandra I

    Oopsie Daisy walk set 

  • ⭐⭐⭐⭐⭐

    The pendant with my 2 dog babies are just BEYOND special! I can now wear them close to my heart everyday! The love and care that go into every single order makes it SO worth it to support La Furmilia again and again!
    - Tanja S

    Pet portrait pendant 
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Shop by Product

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At LA FURMILIA, dogs are family.

And we are passionate about making life with your family beautiful. Because there is joy in beauty. We create stylish essentials for modern dogs that won't leave you, the pet parent, choosing between design, functionality and value.

Our story

  • Shipping options from R79
    Orders over R1000 shipped free

  • 100% secure shopping
    With Payfast, Zapper or Yoco

  • Shop local
    Founded & based in Cape Town

  • We're here to help
    hello@lafurmilia.co.za
    WhatsApp: 073 378 7426

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Perfect Plaid

A timeless classic, in the most perfect shade of dusty light blue. This print can be worn as a coordinated set or mixed with our Eat, Drink and Be Berry or Oopsie Daisy set.

SHOP BLUBERRY GINGHAM

The Dog Blog

  • How to fit our silent pet ID tags

    How to fit our silent pet ID tags

    An ID tag is an essential for every pet. Studies prove that it is the easiest and fastest way to get a pet home if they are lost or stolen....

    How to fit our silent pet ID tags

    An ID tag is an essential for every pet. Studies prove that it is the easiest and fastest way to get a pet home if they are lost or stolen....

  • Best ID tags for cats

    Best ID tags for cats

    ID tags are essential for all pets. They are the easiest and fastest way to ensure your pet can be returned to you, if you ever get separated. When it...

    Best ID tags for cats

    ID tags are essential for all pets. They are the easiest and fastest way to ensure your pet can be returned to you, if you ever get separated. When it...

  • Three signs your dog is cold

    Three signs your dog is cold

    Ever wondered whether dogs need a winter jersey? Should they wear a jersey? Our rule of thumb is: if you're cold, they're cold! Read on for 3 signs your dog...

    Three signs your dog is cold

    Ever wondered whether dogs need a winter jersey? Should they wear a jersey? Our rule of thumb is: if you're cold, they're cold! Read on for 3 signs your dog...

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