ABOUT
HI, WE'RE LA FURMILIA.
And we are redefining what modern dogs wear in South Africa. We are a contemporary South African dog fashion and lifestyle brand, where family (or furmily as we like to call it) is at the heart of everything we do.
In 2020, we saw an opportunity to bring something exciting to the local dog goods market, inspired by what was available internationally. We felt that it was about time Saffa dogs and their humans had fashion options beyond plain colours and basic, cheap, ugly imports.
ALWAYS BEAUTIFUL. ALWAYS WELL MADE.
Our dog goods are designed to effortlessly blur the lines between fashion and function: We believe dogwear should offer exceptional comfort, safety and durability, while still being a joy to look at and incorporate into your day to day. Above all else, quality is our overriding principle.
IT'S MORE THAN JUST A PRODUCT.
We're driven by our core values: choosing quality materials to create exceptional dog goods that far outlast cheaper alternatives; reducing waste and opting for sustainable materials in our operations; and advocating for animal rescue because we believe every dog deserves a loving home.
LOCAL IS LEKKER.
We are #capemade. We handcraft as many of our products as possible, locally. While many of our raw materials are not available in South Africa, we still make every effort to produce as much of our finished products as we can in the RSA. Our SS24 collections are handmade in Cape Town and our winter wear collections have always been made locally.
Don't just take our word for it! Our customers say it best
Let customers speak for us
Got this tag for my little pug and she looks absolutely cute with it, it fits her collar perfectly. She absolutely loved her free little treat that came in the box. Everything was beyond my expectations, from the packaging, to the little card with the QR code with a video showcasing how to put the tag onto your pets collar. Will definitely be ordering again in the future! :)
I just love these ID tags - my dogs and cats have been irritated with their traditional dangly tags, so these are more comfortable for them in every way. Thank you for making such a great product!
I just love these ID tags - my dogs and cats have been irritated with their traditional dangly tags, so these are more comfortable for them in every way. Thank you for making such a great product!
I bought tags for my cat and two dachunds. Great quality and easy to add to the collars
Love to color and it's great quality!
Sturdy, good quality, looks great
My cats love their new noiseless tags, especially since the one is glow in they love being outside in the yard, if they get lost atleast people can see the glow in the dark collar. My cats got delicious treats too with their package which they ate immediately.
Was an amazing experience. The packaging, the product and care taken. Well done
I got a tag for my dog. It fits well and he is not irritated by the dangling or the noise. Packaging was lovely. My doggy even got a free treat which he loved. I highly recommend the product
Very clever product, no more jingles. Good quality and fits perfectly on our collar.
Speedy service lovely packaging
Would definitely buy again.
Easy to fit. Sleeping at night is without any noise. Luv it
The best tag to get your dog! Does not jangle or wangle and looks so stylish. Very happy with it.
Great service and product!
Wilbur enjoyed his biscuit treat and loves his snug tag!
Thank you, I highly recommend La Furmilia.