ABOUT

HI, WE'RE LA FURMILIA.
And we are redefining what modern dogs wear in South Africa. We are a contemporary South African dog fashion and lifestyle brand, where family (or furmily as we like to call it) is at the heart of everything we do.
In 2020, we saw an opportunity to bring something exciting to the local dog goods market, inspired by what was available internationally. We felt that it was about time Saffa dogs and their humans had fashion options beyond plain colours and basic, cheap, ugly imports.

ALWAYS BEAUTIFUL. ALWAYS WELL MADE.
Our dog goods are designed to effortlessly blur the lines between fashion and function: We believe dogwear should offer exceptional comfort, safety and durability, while still being a joy to look at and incorporate into your day to day. Above all else, quality is our overriding principle.

IT'S MORE THAN JUST A PRODUCT.
We're driven by our core values: choosing quality materials to create exceptional dog goods that far outlast cheaper alternatives; reducing waste and opting for sustainable materials in our operations; and advocating for animal rescue because we believe every dog deserves a loving home.

LOCAL IS LEKKER.
We are #capemade. We handcraft as many of our products as possible, locally. While many of our raw materials are not available in South Africa, we still make every effort to produce as much of our finished products as we can in the RSA. Our SS24 collections are handmade in Cape Town and our winter wear collections have always been made locally.
Don't just take our word for it! Our customers say it best
Let customers speak for us
from 311 reviewsExcellent quality!!!

I bought tags for my cat and two dachunds. Great quality and easy to add to the collars

Love to color and it's great quality!

Sturdy, good quality, looks great

My cats love their new noiseless tags, especially since the one is glow in they love being outside in the yard, if they get lost atleast people can see the glow in the dark collar. My cats got delicious treats too with their package which they ate immediately.

Was an amazing experience. The packaging, the product and care taken. Well done

I got a tag for my dog. It fits well and he is not irritated by the dangling or the noise. Packaging was lovely. My doggy even got a free treat which he loved. I highly recommend the product

Very clever product, no more jingles. Good quality and fits perfectly on our collar.
Speedy service lovely packaging
Would definitely buy again.

Easy to fit. Sleeping at night is without any noise. Luv it

The best tag to get your dog! Does not jangle or wangle and looks so stylish. Very happy with it.

Great service and product!
Wilbur enjoyed his biscuit treat and loves his snug tag!
Thank you, I highly recommend La Furmilia.

The ID tags and collars for dogs are fantastic. They are great quality and stood the test of time on a beach holiday. They look so neat and pretty. The service was excellent and they went over and above to get the tags and collars to me before I left on holiday (after a very last minute order).

Absolutely love my 3 cats beautiful new tags. Neat and small, no dangling into their food bowls and matching their collars purrfectly, Ordering was super easy and delivery to JHB was quick even during pre Christmas crazy season.
Thank you so much la Furmilia!
