ABOUT
HI, WE'RE LA FURMILIA
And we are redefining what modern dogs wear in South Africa. We are a contemporary South African dog fashion and lifestyle brand, where family (or furmily as we like to call it) is at the heart of everything we do.
In 2020, we saw an opportunity to bring something exciting to the local dog goods market, inspired by what was available internationally. We felt that it was about time Saffa dogs and their humans had fashion options beyond plain colours and basic, cheap, ugly imports.
ALWAYS BEAUTIFUL. ALWAYS WELL MADE.
Our dog goods are designed to effortlessly blur the lines between fashion and function: We believe dogwear should offer exceptional comfort, safety and durability, while still being a joy to look at and incorporate into your day to day. Above all else, quality is our overriding principle.
IT'S MORE THAN JUST A PRODUCT.
We're driven by our core values: choosing quality materials to create exceptional dog goods that far outlast cheaper alternatives; reducing waste and opting for sustainable materials in our operations; and advocating for animal rescue because we believe every dog deserves a loving home.
LOCAL IS LEKKER.
We are #capemade. We handcraft as many of our products as possible, locally. While many of our raw materials are not available in South Africa, we still make every effort to produce as much of our finished products as we can in the RSA. Our SS24 collections are handmade in Cape Town and our winter wear collections have always been made locally.
Don't just take our word for it! Our customers say it best
Let customers speak for us
We bought these for our cat.
They slip very easily onto her collar and make no noise, don’t bunch and they don’t frustrate her in any fashion.
The information is etched onto the tags and so doesn’t just get rubbed off.
Great product
My cats love their new name tags because it's completely silent, nothing bothering them hanging by their necks and bonus I got them the glow in the dark collar bands so I can see where they are too.
QUICK RESPOND ON MY ORDER, EXCELLENT PRODUCT, EASY TO FIT VERY IMPRESSED
I love the tags I ordered for dogs; I needed something that would be able to stay in one peace. My dogs play and bite each other's tags, but with these, they can't grab onto it. After wasting money on so many others, I finally found one that will last.
Perfect...they don't get "lost" like the ID tags, especially when yoy have robutst pets! Have replaced endless round ID tags on a "o ring" over the years!
Absolutely love it! Cooper also says thank you ! 💙
Awesome! Easy ordering. Fast delivery. Top quality product. Our girl pup is also happy to wear her name. 🤩
I recently bought two dog collars. They arrived very quickly and the quality of the collars are great. They come in funky colour's and last a long time. Great service thank you!
If I didn't have Great Danes who play rough I would never need to buy any more of these because they really do last.
And not a moment sooner. Jnr decided to go for a spree again and this time not in the complex but in the streets. Thank you for the name tag as it helped me to get him safely back home
..
Very impressed. Thank you.
Absolutely loved my babies new name tags! Loved the funny "wording" options. Fits nicely and looks great!
This is a great product, that is durable, and comfortable to the kids
We didn’t plan on our puppy becoming an independent explorer, but one afternoon, she decided she was ready to take herself for a walk. No lead. No permission. Just pure sass and zoomies.
Thankfully, she didn’t get far (we're still recovering), but that was our wake-up call! We needed an ID tag, and fast. We found this adorable slide-on tag, and the whole process was smoother than a puppy’s belly. Easy online order, quick delivery, and such a lovely follow-up that made us feel like part of the pack.
Now our little adventurer proudly wears her tag that says:
"If I'm out, I'm lost. Call my human."
It’s equal parts hilarious and helpful, just like her. Stylish, secure, and chew-proof, what more could a pup (and her slightly frazzled human) ask for?
Thank you, La Furmilia, for a great service and a fantastic product.