Our story

In 2014, we moved into a home of our own and I wasted no time in looking for a furry family member to bring home!

We were planning some pretty major renovations so I wanted a dog bed that would look good in our new space but unable to find anything that looked remotely stylish, I bought some fabric and got a local seamstress to make one up for me. When I joined Instagram a few years later, I came across the incredible dog accessories available internationally - and I just knew that that was what I wanted to bring to the South African market.

Fast forward to 2020 and this little brand was launched. It's been a RIDE ever since - better than I could ever imagine, a challenge like no other. But it's all worthwhile when I receive pics of cute dogs every week wearing MY products(!), read the emails and comments on social media and interact with the incredible humans who believe, like I do, that dogs are family and deserve the very best that we can give them.

I'm often asked where our name comes from! LA FURMILIA originates from the Spanish "La Familia", meaning The Family. I could think of no better way to honour the furry creatures we share our lives with, than by proclaiming that dogs *are* family and should be treated, loved and revered as such.

If you've bought from us, thank you! If not, I hope we can be of service in the very near future! If you have any questions, drop me a mail at hello@lafurmilia.co.za
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