ABOUT
HI, WE'RE LA FURMILIA
And we are redefining what modern dogs wear in South Africa. We are a contemporary South African dog fashion and lifestyle brand, where family (or furmily as we like to call it) is at the heart of everything we do.
In 2020, we saw an opportunity to bring something exciting to the local dog goods market, inspired by what was available internationally. We felt that it was about time Saffa dogs and their humans had fashion options beyond plain colours and basic, cheap, ugly imports.
ALWAYS BEAUTIFUL. ALWAYS WELL MADE.
Our dog goods are designed to effortlessly blur the lines between fashion and function: We believe dogwear should offer exceptional comfort, safety and durability, while still being a joy to look at and incorporate into your day to day. Above all else, quality is our overriding principle.
IT'S MORE THAN JUST A PRODUCT.
We're driven by our core values: choosing quality materials to create exceptional dog goods that far outlast cheaper alternatives; reducing waste and opting for sustainable materials in our operations; and advocating for animal rescue because we believe every dog deserves a loving home.
LOCAL IS LEKKER.
We are #capemade. We handcraft as many of our products as possible, locally. While many of our raw materials are not available in South Africa, we still make every effort to produce as much of our finished products as we can in the RSA. Our SS24 collections are handmade in Cape Town and our winter wear collections have always been made locally.
Don't just take our word for it! Our customers say it best
Let customers speak for us
My two adopted foster fails looks absolutely gorgeous in their new collars and name tags. And they loved the treats
great idea. they are awesome. thank you!
I was looking for a non-bulky tag that wouldn't irritate my 6-month old kitten by just hanging there or eventually falling off and getting lost. These tags are awesome. They're the perfect size and slip onto the cat collar comfortably. They don't jut out, hang loosely, or get stuck in all the wrong places. They stay put and look ultra-stylish. I loved mine so much I ordered another in black, and one for my dog too! Brilliant product, would definitely recommend!
Got the small slide-on pet tag for my little princess, Tippi! It's so cute & came beautifully packaged. Thank you for your attention to detail & quick delivery! Will definitely order again.
Yours are the best quality! 🍉 Luca loves them and is now an extinghuished gentleman.
The collar fits well and looks good on my little escape artist, and now I can rest easy that if he does get out again, anyone who finds him will be able to contact me.
Thank you for such a great product, so beautifully packaged, and delivery. I have just bought a jersey and will continue to purchase all my doggie needs from you. Such a pleasure dealing with Furmilia!
We got a new very small puppy, and I have seen the La Furmelia tags previously and thought that it was co cool since it is not heavy and dangling in front of such a small puppy.
Decided to get a bigger one for our Frenchie. I am so chuffed with them. They are very practical but also very professionally done and looks beautiful on their leash. I shall definitely recommend it.
They deliver what they promise. Good quality.
Not entirely sure how my dog has managed to lose a couple of his hanging name tags (my cats never have!). This is a great alternative - “lose-proof”, lightweight with clear information. Service was good and delivery fast, and my little boy was very happy with the doggy treat which is a nice touch.
These pet tags are soft, flexible and light, so the collar doesn't get burdensome.
The customizable text makes it ideal for putting the exact details you would need and in a font that suits your pet and personality.
They are an ideal option for your pet.
thank you - my dog loves her collar - looks beautiful and the quality is really excellent
I ordered 4 and I’m very happy with how they turned out. My dog is no longer annoyed by their dangling tag. Thank you.
Love the tags and inscriptions. High quality, well made and playful design on the collar. Service was great!