ABOUT
HI, WE'RE LA FURMILIA
And we are redefining what modern dogs wear in South Africa. We are a contemporary South African dog fashion and lifestyle brand, where family (or furmily as we like to call it) is at the heart of everything we do.
In 2020, we saw an opportunity to bring something exciting to the local dog goods market, inspired by what was available internationally. We felt that it was about time Saffa dogs and their humans had fashion options beyond plain colours and basic, cheap, ugly imports.
ALWAYS BEAUTIFUL. ALWAYS WELL MADE.
Our dog goods are designed to effortlessly blur the lines between fashion and function: We believe dogwear should offer exceptional comfort, safety and durability, while still being a joy to look at and incorporate into your day to day. Above all else, quality is our overriding principle.
IT'S MORE THAN JUST A PRODUCT.
We're driven by our core values: choosing quality materials to create exceptional dog goods that far outlast cheaper alternatives; reducing waste and opting for sustainable materials in our operations; and advocating for animal rescue because we believe every dog deserves a loving home.
LOCAL IS LEKKER.
We are #capemade. We handcraft as many of our products as possible, locally. While many of our raw materials are not available in South Africa, we still make every effort to produce as much of our finished products as we can in the RSA. Our SS24 collections are handmade in Cape Town and our winter wear collections have always been made locally.
Don't just take our word for it! Our customers say it best
Let customers speak for us
Our two poodles now have lots of relevant info on their collars. Ther no clunking when they have a good scratch or eat and drink. Happy.
The silent slide on tag is definitely the best alternative to the normal hanging tags. I was relieved when I saw La Furmilia has the option available. The Service is also good and I will be back for other pet accessories.
My 2 Goldens loved these. They're also surprisingly durable and my chewers haven't been able to destroy them yet.
My doggie looks so handsome and he loves it. Will definitely buy again in the future
Looks good on my Golden and fits him comfortably. The design is also really fun.
My 2 large dogs play fight a lot and end up breaking the standard disc IDs off their collars. This slide on pet ID won’t have that problem as it fits snugly against their collars. And with laser engraving, my two expert escape artists will have their details remaining very visible ant all times Overall a great product!!
By purely taking a chance with online shopping, as per usual, I did that when I opened La Furmilia's website. I am so glad I did. I ordered my pup's silent ID tag, and OH MY Goodness it's cute. The only mistake I made was not to check the size (width) of his collar, so I mistakenly ordered the small. But it still works and does what it needs to. Those loops are stretchy enough to fit the collar - not perfectly but it does. The packaging is top tier - very creative & I loved it. Keep up the great work. I'd love to see harness sets that is plain colours and also a bit more boyish (male dog).
Excellent service and quality product! We love it.
Thanks a lot.
I love the new name tag for DRAX which doesn’t make a noise and wake us up in the middle of the night. And it doesn’t get stuck on anything. Excellent product.
This is exactly what we were looking for. Clear labelling, good quality, and doesn’t interfere with little Speckles’ movement or comfort. There’s no hanging tag that annoys her. It fit her small Rogz cat collar perfectly and we can easily move it to a new collar should hers ever get worn out or if we need to size up.
I love my dog's new tag. I feel much more at ease knowing that if my dog gets out of the gate she carries my info with her and when found can easily be returned to me. She also is microchipped but this tag adds an extra layer of safety for me.
Fast, correct, fun and, reliable service