ABOUT
HI, WE'RE LA FURMILIA.
And we are redefining what modern dogs wear in South Africa. We are a contemporary South African dog fashion and lifestyle brand, where family (or furmily as we like to call it) is at the heart of everything we do.
In 2020, we saw an opportunity to bring something exciting to the local dog goods market, inspired by what was available internationally. We felt that it was about time Saffa dogs and their humans had fashion options beyond plain colours and basic, cheap, ugly imports.
ALWAYS BEAUTIFUL. ALWAYS WELL MADE.
Our dog goods are designed to effortlessly blur the lines between fashion and function: We believe dogwear should offer exceptional comfort, safety and durability, while still being a joy to look at and incorporate into your day to day. Above all else, quality is our overriding principle.
IT'S MORE THAN JUST A PRODUCT.
We're driven by our core values: choosing quality materials to create exceptional dog goods that far outlast cheaper alternatives; reducing waste and opting for sustainable materials in our operations; and advocating for animal rescue because we believe every dog deserves a loving home.
LOCAL IS LEKKER.
We are #capemade. We handcraft as many of our products as possible, locally. While many of our raw materials are not available in South Africa, we still make every effort to produce as much of our finished products as we can in the RSA. Our SS24 collections are handmade in Cape Town and our winter wear collections have always been made locally.
Don't just take our word for it! Our customers say it best
Let customers speak for us
from 286 reviewsSpeedy service with an excellent product! As advertised,; grandson chose the mint colour. Easy to replace. Bonus; it’s glow in the dark! Would recommend!
Great and fast personal service very happy with tap its my third one that I have brought even got buscits for my other two fur babies make me feel like family.
Wow Lulu lovesthe peanut butter and butternut treats.
Excellent service and fanrastic product. My pup loves it.
My baby girl looks absolutely stunning in her daisy harness. Thank you so much.
Its just perfect ! So practical and it glows in the dark . The Silicone material is also soft on Seves skin . Love the mint color too
Such great quality products and quick delivery!
These tags are just so amazing! Beautiful and was it not for courier guy I would’ve received them earlier. But super stoked with them. And the packing WOW!
Love this dog tag. Looks beautiful and is easy to attach to the collar. Very happy with my order.
Received my order within days which was awesome. Tag looks so nice on collar. Love the fact that when my cat drinks water the tag does not lie in the water. The tag does not irritate my cat at all like the previous hanging tag did. Looks like good quality and printing on tag is clear making easily readable. Plus as an extra bonus my cat received a treat packet with his tag - which made him very happy.
We love our bundle and it looks so good on the doggo! The colours really pop and everything is super sturdy and fits so well! Will definitely be ordering in other colourways at some point!
I ordered my little pup’s tag from La Furmilla. It was such a delight being assisted so speedily and accommodated last minute with changes.
Thanks for the great tag! Definitely recommend to any pet owner!
Jersey is a perfect fit and is the best design with the straps to easily get on my old Jack Russell whose leggies are not working as well as they used to.