ABOUT
HI, WE'RE LA FURMILIA.
And we are redefining what modern dogs wear in South Africa. We are a contemporary South African dog fashion and lifestyle brand, where family (or furmily as we like to call it) is at the heart of everything we do.
In 2020, we saw an opportunity to bring something exciting to the local dog goods market, inspired by what was available internationally. We felt that it was about time Saffa dogs and their humans had fashion options beyond plain colours and basic, cheap, ugly imports.
ALWAYS BEAUTIFUL. ALWAYS WELL MADE.
Our dog goods are designed to effortlessly blur the lines between fashion and function: We believe dogwear should offer exceptional comfort, safety and durability, while still being a joy to look at and incorporate into your day to day. Above all else, quality is our overriding principle.
IT'S MORE THAN JUST A PRODUCT.
We're driven by our core values: choosing quality materials to create exceptional dog goods that far outlast cheaper alternatives; reducing waste and opting for sustainable materials in our operations; and advocating for animal rescue because we believe every dog deserves a loving home.
LOCAL IS LEKKER.
We are #capemade. We handcraft as many of our products as possible, locally. While many of our raw materials are not available in South Africa, we still make every effort to produce as much of our finished products as we can in the RSA. Our SS24 collections are handmade in Cape Town and our winter wear collections have always been made locally.
Don't just take our word for it! Our customers say it best
Let customers speak for us
These pet tags are soft, flexible and light, so the collar doesn't get burdensome.
The customizable text makes it ideal for putting the exact details you would need and in a font that suits your pet and personality.
They are an ideal option for your pet.
thank you - my dog loves her collar - looks beautiful and the quality is really excellent
I ordered 4 and I’m very happy with how they turned out. My dog is no longer annoyed by their dangling tag. Thank you.
Love the tags and inscriptions. High quality, well made and playful design on the collar. Service was great!
Wonderful service received from Lafurmilia thank you. Will definitely order again in future. Quality products with efficient service.
Since my dogs were wearing hanging tags, I always felt that is annoying to them. This is exactly what I was looking for, fits perfectly, and delivery was fast. I think the one is even glow in the dark which is cool.
Got this tag for my little pug and she looks absolutely cute with it, it fits her collar perfectly. She absolutely loved her free little treat that came in the box. Everything was beyond my expectations, from the packaging, to the little card with the QR code with a video showcasing how to put the tag onto your pets collar. Will definitely be ordering again in the future! :)
I just love these ID tags - my dogs and cats have been irritated with their traditional dangly tags, so these are more comfortable for them in every way. Thank you for making such a great product!
I just love these ID tags - my dogs and cats have been irritated with their traditional dangly tags, so these are more comfortable for them in every way. Thank you for making such a great product!
I bought tags for my cat and two dachunds. Great quality and easy to add to the collars
Love to color and it's great quality!
Sturdy, good quality, looks great
My cats love their new noiseless tags, especially since the one is glow in they love being outside in the yard, if they get lost atleast people can see the glow in the dark collar. My cats got delicious treats too with their package which they ate immediately.