The case for pet name tags: A love letter to pets (and their humans)

The case for pet name tags: A love letter to pets (and their humans)

There’s a peculiar confidence that lives in every pet parent’s heart. It’s the quiet, unwavering belief that our dogs and cats are different. Smarter. More obedient. Less likely to chase a passing pigeon into the next postal code. So when someone mentions ID tags, we smile and say, “Oh no, mine doesn’t need one.”

I know, I know. You’re careful. Your pet is careful. Your whole household is careful. Except of course for the builder who leaves the gate wide open, or your cousin who’s never owned a dog and doesn’t realise that “just one second” with the front door ajar is all the invitation a curious nose needs.

Here are the most popular reasons people give for skipping the tag — and the quiet little truths that follow them home:

1. “My pet is microchipped.”
True, and good on you. But unless the kind stranger who finds your pet also happens to have a microchip scanner tucked into their yoga bag, that chip won’t help until said stranger takes your dog to the vet or a shelter – if they take them. An ID tag is instant.

2. “My dog never runs away.”
Of course not. Neither do toddlers, until one day they do. A squirrel, a thunderclap, a lo- flo exhaust backfiring, the neighbour’s cat... It only takes one thrilling surprise.

3. “My pet is always with me.”
Sure, until vet visits, groomers, weekend trips, or emergencies like fires or car accidents turn a quiet day into a frantic game of hide-and-seek. And gates… well, gates are surprisingly unreliable when left in the care of other humans.

4. “Tags are noisy and annoying.”
Yes, the jingling you can’t escape! Like the cricket in the house - everywhere and nowhere. Which is why we made our ID tags silent. All the safety, none of the racket.

So yes, your pet may never need an ID tag. But if they do, you’ll be very glad they had one.

Our silent ID Tags are waterproof, snag-free, engraved for life, and quiet as a dog up to no good. Because peace of mind shouldn’t jingle.

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